Education library

Learn how Sage works, phase by phase

Every Sage project follows the same five-phase plan, from diligence through sale. These short town hall clips with Dina Treyger and Phil Cohen walk through each one.

1Diligence12–18 monthsTeams work with municipalities to rezone and permit the conversion, all before closing.
2Development6–18 monthsHotel rooms become apartments with full kitchens, and common spaces become resident amenities.
3Lease-Up3–9 monthsProperty managers start pre-leasing before construction ends to bring the property to market.
4OperatingUnder 2 yearsAsset management works with on-site teams to run efficiently, then seeks to refinance and return capital.
5SaleYear fiveAt peak value, the property sells to a multifamily operator and proceeds roll into new acquisitions.

Why conversions create value

The same income is worth about twice as much as apartments

Valued as a hotel · ~12% cap rate$8.3Mfor $1.0M of annual income
Valued as apartments · ~6% cap rate$16.7Mfor the same $1.0M of annual income

Hotel income swings night to night and takes a lot of work to run, so buyers pay less for each dollar of it. Apartment income is steady and easy to finance, so buyers pay more. Converting a hotel takes 6 to 18 months and costs about half as much as building new.

Illustrative example, not a specific property. Cap rate = net operating income ÷ property value.

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DiligenceHow we find hotels off-marketPhil Cohen · Town hall [Date]
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DiligenceWhy we walk away from dealsPhil Cohen · Town hall [Date]
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DevelopmentThe 50/50 rule: where renovation dollars goPhil Cohen · Town hall [Date]
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DevelopmentTurning hotel rooms into homesPhil Cohen · Town hall [Date]
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Lease-UpHow we lease up a converted propertyDina Treyger · Town hall [Date]
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Lease-UpWho lives in a Sage communityDina Treyger · Town hall [Date]
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OperatingGrowing income after stabilizationDina Treyger · Town hall [Date]
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OperatingHow refinancing returns capitalDina Treyger · Town hall [Date]
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SaleWhen and why we sellPhil Cohen · Town hall [Date]
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SaleInside the Sahara saleDina Treyger & Phil Cohen · Town hall [Date]